The pre-order
platform for
Australian home food
sellers.

A pre-order platform lets food sellers take orders and payments before they bake or cook. Instead of chasing orders through Instagram or Facebook DMs, customers order and pay upfront, and you know exactly what to make.

Yes. FirstBatch is built in Australia for home bakers and food sellers in every state. Prices are in AUD and payouts go straight to your Australian bank account through Stripe.

Baked goods, meals, desserts, cookie boxes, platters – anything you sell in batches. You can set up limited preorder drops, pickup time slots, mix-and-match boxes and custom order requests.

FirstBatch is made for food sellers who take preorders. Batches, pickup slots and prep lists are built in, so you don't need extra apps or a paid plan just to take preorders.

No. FirstBatch gives you a customer-facing ordering page you can share through Instagram, TikTok, WhatsApp or anywhere else.

Absolutely. Instagram is where customers discover you. FirstBatch is where they place and pay for their order.

You share your FirstBatch link. Customers choose what they want, select their options, provide their details and pay online at checkout with Apple Pay, Google Pay or any major credit or debit card. No account or sign-up is needed to order.

You can refund a paid order from your dashboard in a couple of taps. If you cancel a batch, every affected customer is refunded automatically.

Money goes straight to your own bank account through Stripe, usually within a couple of business days depending on your payout schedule. You never have to chase a customer for payment.

FirstBatch is built around pickup — customers collect from the location and time you set. Delivery isn't available yet.

Sign up for free, set up your seller profile and create your first batch — there's no monthly fee to start taking orders. Then share your ordering link: your customers order and pay online while you manage everything from your dashboard.

Requirements vary depending on what you sell and where you live. Check with your local council or relevant food authority before selling food from home.